Media, Marketing and PR Organizations

Because of the nature of our company’s business (organization’s charter) and expertise, we recognize the extensive communication capabilities at our disposal to convey to the residents of our community the importance of education to our children and to the health of our economy. In addition to the Compact provisions for “Business Organizations”, we will commit our good faith and resources to those areas of support below:

-Achieve a high level of collaboration with the WCSD through regular communications and briefings initiated by the district and the media to improve the conveyance to the community of relevant Compact messages, newsworthy items, activities, recognition, program achievements, etc., and to ensure the community is kept informed about important education issues and topics
-Allocate appropriate opportunities for public service announcements (PSA’s) and coordinate with the District’s Director of Communications to maximize the benefit of these opportunities
-Share regularly community accomplishments related to education successes including recognition of volunteer efforts, parent engagement, student achievement, teacher dedication, and other worthy efforts of individuals, businesses, and organizations
-Assist in the release of the District’s annual report card (ARC) detailing successes, challenges, and action plans from the school level to the District level
Note: Participation in this Community Compact is not intended to bias or diminish our journalistic responsibilities to report accurately and objectively newsworthy matters about the WCSD.

In the spirit of improving individual student achievement and conduct and District graduation and proficiency rates, I commit our organization to the above checked activities.

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